Working Group Spotlight: Showcasing the best of West Virginia
West Virginia Forward's blueprint identifies the need to showcase the best of West Virginia by leveraging the state's valuable assets in order to boost economic opportunities and community development. As such, the West Virginia Tourism Office, an agency of the West Virginia Department of Commerce and a partner of the West Virginia Forward initiative, embarked on a statewide campaign to advance tourism promotion and attract untapped populations across the state.
After embracing these findings, conducting extensive research and examining consumer polling, the West Virginia Tourism Office launched the campaign to draw first-time visitors to to the state by sharing the profound sense of longing West Virginians feel for their home, while also inspiring repeat visitors to the Mountain State. West Virginia University and Marshall University are working with the Tourism Office to support these efforts to help use West Virginia's unique assets to our advantage.
After embracing these findings, conducting extensive research and examining consumer polling, the West Virginia Tourism Office launched the campaign to draw first-time visitors to to the state by sharing the profound sense of longing West Virginians feel for their home, while also inspiring repeat visitors to the Mountain State. West Virginia University and Marshall University are working with the Tourism Office to support these efforts to help use West Virginia's unique assets to our advantage.
https://www.youtube.com/watch?v=3oahTlwHgkU
https://wvtourism.com/explore/travel-guide-request/?utm_expid=102146404-0.yLLpJDIvTd6P_QH3hYnA-Q.0&utm_referrer=https%3A%2F%2Fwvtourism.com%2F