New tourism campaign for West Virginia launches with focus on Mountain State views | West Virginia MetroNews
What Governor Jim Justice is calling a “rebranding of West Virginia” puts the Mountain State’s natural scenery at the forefront of a new tourism campaign. Chelsea Ruby, West Virginia’s tourism commissioner, said the goal of the campaign is draw first-time visitors to West Virginia by “sharing the profound longing West Virginians feel for their home” while also inspiring repeat visitors to the Mountain State.